Vanity Metrics Are Out. Give Me the Real Ones.

Vanity Metrics Are Out. Give Me the Real Ones.

Let’s talk about the numbers everyone loves to screenshot:

💌 10,000 subscribers
👀 100,000 video views
📈 Viral reach

Sure, they look impressive. But if no one’s actually engaging…
If no one’s replying, clicking, or converting…

What are we really celebrating?

Vanity metrics are just that — vanity.

In email marketing, I’ll take 1,000 active subscribers over 10,000 unengaged ones any day.
Because a bloated list full of ghosts isn’t just useless — it drags down performance and clouds your strategy.

Same goes for social media.
100,000 views means nothing if no one remembers your name, trusts your brand, or takes action.

Here’s the truth:
We’re not fishing with wide nets anymore. We’re being intentional. Strategic. Focused on real connection.

Every empty view, every unopened email, every bounce — it’s wasted energy.

So what do we do?

✅ Clean your list
✅ Prioritize conversations over reach
✅ Focus on resonance over virality
✅ Measure impact, not impressions

Real connection > fake clout.
Every time.

Want help creating content that actually connects?
Let’s build something people remember.